Marketing Specialist
McGaheysville, VA McGaheysville, VA Full-time Full-time Estimated:
$42.
1K - $53.
4K a year Estimated:
$42.
1K - $53.
4K a year Job Details Description Massanutten Resort Massanutten Resort is seeking a dynamic and skilled marketing specialist to assist the business relations department and Resort in our overall marketing and public relations efforts.
This person must be a well-trained descriptive and creative writer and be well versed in specialized marketing concepts, principles, and tactics.
You will be an important member of our team, helping to develop content for a variety of campaigns, monitor campaign performance and assist with special projects, social media, video, media visits, and events and promotions.
This position is an excellent opportunity to put your passion to good use and be a part of something bigger, while promoting the Mid-Atlantic's premier all-season Resort that provides memorable experiences for our owners, guests, and our community.
Position Overview:
Content creation- email, website/SEO, scripts, seasonal themes, etc.
Marketing data analysis and reporting.
Video assistance- production organization, coordination, scheduling, milestones/timelines, goals.
Events and promotions- booth displays, set-up/tear down, spokesperson at the event for the Resort or specified departments.
Travel, media, and VIP stay coordination, itinerary development, and hosting.
Assist on all social platforms- guest service, content creation, ad management.
Create and maintain social media job postings.
Assist director with special projects, work closely with marketing manager, and general office and admin work.
Education:
Associate or College Degree in communications/journalism, marketing, or other related field.
Experience:
2
years in a creative
analytical marketing/PR position; preferably in travel and hospitality Required Skills:
Top-notch writing ability.
Marketing and social media marketing.
Knowledge of the complexities and needs of photo and video shoots.
Excellent ability to organize complex schedules and itineraries; people and events.
Superior communication skills; ability to pitch ideas, get large groups on the same page, and aligned.
Creative thinker.
Website CMS experience and Google Analytics.
Data mining, interpretation, and reporting.
Public relations and events.
Intermediate/working knowledge of Google Analytics 4 with GA Certificate.
Preferred:
Graphic Design (Adobe Creative Suite).
Videography and photography.
E-commerce and POS systems.
Niche marketing; ski, outdoors, waterpark, etc.
Market research.
Search Engine Marketing (SEM) Influencer and Event Marketing.
Benefits:
Excellent compensation package including free use of Resort amenities (WaterPark, Ski, and Golf) for both the employee and their dependents and Massanutten Spa discounts.
The competitive compensation package offers both an industry leading Retirement Contribution Program via the Employee Stock Ownership Plan (ESOP) and full access to Resort amenities and the International Exchange System.
For questions and more information, please email email protected or contact Ana at 540.
289.
4939.
About Massanutten Resort:
Massanutten is the premiere four-season resort in the mid-Atlantic region with a strong employee culture driven by being 100% Employee Owned.
The result of ownership is a strong base of loyal and dedicated employees focused on taking care of the customer, each other, and our families.
Our Mission Statement is to provide remarkable experiences in a safe and enjoyable environment.
Our Core Values - Take care of our guests, take care of our property, take care of our team, and take care of ourselves.
Estimated Salary: $20 to $28 per hour based on qualifications.
$42.
1K - $53.
4K a year Estimated:
$42.
1K - $53.
4K a year Job Details Description Massanutten Resort Massanutten Resort is seeking a dynamic and skilled marketing specialist to assist the business relations department and Resort in our overall marketing and public relations efforts.
This person must be a well-trained descriptive and creative writer and be well versed in specialized marketing concepts, principles, and tactics.
You will be an important member of our team, helping to develop content for a variety of campaigns, monitor campaign performance and assist with special projects, social media, video, media visits, and events and promotions.
This position is an excellent opportunity to put your passion to good use and be a part of something bigger, while promoting the Mid-Atlantic's premier all-season Resort that provides memorable experiences for our owners, guests, and our community.
Position Overview:
Content creation- email, website/SEO, scripts, seasonal themes, etc.
Marketing data analysis and reporting.
Video assistance- production organization, coordination, scheduling, milestones/timelines, goals.
Events and promotions- booth displays, set-up/tear down, spokesperson at the event for the Resort or specified departments.
Travel, media, and VIP stay coordination, itinerary development, and hosting.
Assist on all social platforms- guest service, content creation, ad management.
Create and maintain social media job postings.
Assist director with special projects, work closely with marketing manager, and general office and admin work.
Education:
Associate or College Degree in communications/journalism, marketing, or other related field.
Experience:
2
years in a creative
analytical marketing/PR position; preferably in travel and hospitality Required Skills:
Top-notch writing ability.
Marketing and social media marketing.
Knowledge of the complexities and needs of photo and video shoots.
Excellent ability to organize complex schedules and itineraries; people and events.
Superior communication skills; ability to pitch ideas, get large groups on the same page, and aligned.
Creative thinker.
Website CMS experience and Google Analytics.
Data mining, interpretation, and reporting.
Public relations and events.
Intermediate/working knowledge of Google Analytics 4 with GA Certificate.
Preferred:
Graphic Design (Adobe Creative Suite).
Videography and photography.
E-commerce and POS systems.
Niche marketing; ski, outdoors, waterpark, etc.
Market research.
Search Engine Marketing (SEM) Influencer and Event Marketing.
Benefits:
Excellent compensation package including free use of Resort amenities (WaterPark, Ski, and Golf) for both the employee and their dependents and Massanutten Spa discounts.
The competitive compensation package offers both an industry leading Retirement Contribution Program via the Employee Stock Ownership Plan (ESOP) and full access to Resort amenities and the International Exchange System.
For questions and more information, please email email protected or contact Ana at 540.
289.
4939.
About Massanutten Resort:
Massanutten is the premiere four-season resort in the mid-Atlantic region with a strong employee culture driven by being 100% Employee Owned.
The result of ownership is a strong base of loyal and dedicated employees focused on taking care of the customer, each other, and our families.
Our Mission Statement is to provide remarkable experiences in a safe and enjoyable environment.
Our Core Values - Take care of our guests, take care of our property, take care of our team, and take care of ourselves.
Estimated Salary: $20 to $28 per hour based on qualifications.
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